Blue Moose Web
Image SEO

Image Search Optimization

More online surfers are doing image searches to find photos of products, locations and people. Photos and graphics are an important component for online marketing to increase exposure to your brand and get more traffic to your website.

Image File Optimization

Image search engine bots from Google, Yahoo and Bing will crawl your site looking for any photos, graphics and other images hosted. Here are some image SEO steps:

  1. Add the word "photo", "picture", or "image" to the end of the file name.

  2. If geo or location-specific, add the city or place to the end of the file name.

  3. Add a descriptive, keyword-rich text caption under each image on your web pages.

  4. Add keyword-rich ALT text into image (IMG) tags for each appropriate image.